近日第17届美国国际设计大奖（IDEA Awards） 公布了最终获奖名单。我们很高兴地与大家分享，MOC DESIGN参赛的3个项目荣获一枚银奖和两枚铜奖。

MOC 获奖项目包括：

银奖：「 惠而浦之家-品牌体验中心 」

铜奖：「 极氪中心-长沙五一广场店 」、「 蔚来中心-深圳深业上城店 」

该奖项每年评选出最优秀、最具创新性和最能代表当代国际设计趋势的作品，这一荣誉是对MOC专业能力和影响力的认可。

The winners of the 17th International Design Awards (IDEA Awards) have been announced. W House, Whirlpool Brand Experience Center designed by MOC, won silver awards and ZEEKR Center, Changsha Wuyi Square and NIO House, Shenzhen Shum Yip Upperhills won bronze awards.The award annually recognizes the best, most innovative and most representative of contemporary international design trends, an honor that recognizes MOC's professional competence and influence.

Silver Winner

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惠而浦之家-品牌体验中心

W House, Whirlpool Brand Experience Center

建筑的处理上选择了后退并与“天空之镜”雕塑装置融合的策略，从一层的品牌印象建立，到二层的生活场景体验和产品展示，设计师通过从建筑到室内空间一体化表达和层层递进的体验旅程由远及近的书写完整的品牌体验。The architectural approach is to pull back the main building and at the same time integrate it with the ‘Mirror in the Sky’ sculpture. The designers have integrated the architecture and interior design to create an immersive brand experience from a distance to up close, from the brand impressions on the first floor to the life scenarios, experiences and product showcases on the second floor.

Bronze Winner

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极氪中心-长沙五一广场店

ZEEKR Center, Changsha Wuyi Square 

不同于常规商业逻辑一望而透的处理方式，设计师选择跳出窠臼，从新的角度重新诠释事物，以一个“悬浮的”橙色透明盒体从室外贯通进室内，通过极具张力的色彩和结构，丰富了城市界面并开启与街区的对话。Rather than following traditional see-through logics, the designers dared to think outside the box and offer a fresh interpretation. The result is a stunning suspending orange transparent box that connects the exterior and interior. The bold design not only enriches the urban landscape, but also initiates a dialogue with the neighborhood through its tense colors and unique structure.

Bronze Winner

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蔚来中心-深圳深业上城店

NIO House, Shenzhen Shum Yip Upperhills

设计师通过对称的布局，结合阵列式排列的方格天花造型呈现如剧场般的空间仪式感，借“剧场”这一承载梦想的场所隐喻，回应城市“怀抱梦想，充满活力”的人文精神。并通过人性化的功能规划和细节的提升，传递出蔚来所坚持的品牌理念和生活哲学。With a symmetrical layout and an array of grid ceiling designs, a theatrical ambiance is created, exuding a sense of ceremony. Inspired by the metaphorical significance of theaters as dream-filled havens and embodiments of a vibrant urban spirit, the space embraces the city’s ethos of “embracing dreams, vitality’s gleam.” Through user-centric functional planning and meticulous attention to detail, NIO’s brand principles and life philosophy are effectively conveyed.

美国国际设计大奖（International Design Awards，简称IDA）设立于2007年，每年举办一次，2023年是该奖举办的第17届。国际设计奖(IDA)旨在表彰、颂扬和推广杰出的设计远见者和作品，并发掘在全球各地建筑设计、室内设计、产品设计、平面和时尚设计领域的新兴人才。

The American International Design Awards (IDA) was established in 2007 and is held annually, and 2023 will be the 17th edition of the award.

The International Design Awards (IDA) recognizes, celebrates and promotes exceptional design visionaries and works to discover emerging talent in Architecture, Interior, Product, Graphic, and Fashion Design worldwide.