近日，由国际设计奖协会(IAA)主办的MUSE设计奖公布了2024年第二季的获奖名单。我们很高兴地与大家分享，MOC DESIGN参赛的4个项目荣获三枚金奖和一枚银奖。
Recently, the MUSE Design Awards hosted by the International Awards Associate (IAA), announce the winners of second season for 2024. We're pleased to share with you that the four projects by MOC DESIGN won three gold and one silver.

MOC 获奖项目包括：

金奖：
「海信集团总部展厅」
「HEYTEA Daydream Project -北京751店」
「惠而浦之家-品牌体验中心」 

银奖：
「极氪中心-北京王府井店」

奖项共收到来自世界各地8,700多件的参赛作品，IAA发言人Thomas Brandt表示：“创新是进步的脉搏。缪斯奖表彰那些在各自领域开拓创新、挑战常规并树立新标准的人。今年的获奖者体现了敢于突破界限和勇于引领的精神。”
The awards were more than 8,700 entries from around the world,“Innovation is the heartbeat of progress,”said Thomas Brandt, spokesperson of IAA.“The MUSE Awards recognize those who break new ground, challenge norms, and set new standards in their fields. This year’s winners exemplify the spirit of pushing the boundaries and daring to lead.”

MUSE奖不仅仅是对才华的表彰，更是对推动创意和设计行业不断向前发展的无限创新和远见卓识的证明。国际奖项协会 (IAA) 始终致力于表彰那些突破界限、重新定义标准并以非凡作品激励世界的人们。
The MUSE Awards is not merely a celebration of talent; it stands as a testament to the limitless innovation and vision that propel the creative and design industries forward. The International Awards Associate (IAA) remains dedicated to highlighting those who push boundaries, redefine standards, and inspire the world with their extraordinary work.




Awarded Projects 
获奖项目  


海信集团总部展厅
Hisense Headquarters Exhibition Hall
/
室内设计展厅类别-金奖
Gold Winner 
Interior Design | Showroom / Exhibit




海信总部展厅的实践中，设计师巧妙地将现代科技与极简美学结合在一起。通过白色水磨石和不锈钢材料的搭配使用，让展厅呈现出简洁且不失高级感的视觉效果。品牌绿色的玻璃的点缀增加了空间的层次感，同时串联起集团不同行业领域的展示形式，形成统一的视觉语言。
In the practice of designing Hisense headquarters' exhibition hall, designers ingeniously blend modern technology with minimalist aesthetics. The use of white terrazzo and stainless steel materials creates a clean and sophisticated visual effect. The accents of brand green glass add depth to the space and unify the displays across different sectors of the group, establishing a cohesive visual language.



喜茶DP店，北京751
HEYTEA Daydream Project, Beijing
/
室内设计餐厅和酒吧类别-金奖
Gold Winner
Interior Design | Restaurants & Bars

回应艺术街区的特点，MOC打破常规茶饮店的设计逻辑，转而将空间视为一个艺术展览，并从波点艺术中获取了灵感，以星球、宇宙和禅意为概念，巧妙地在空间中放置了20多个黑色的亮面球体。阵列式的大型黑色球体吸引着人们不自觉地步入空间，仿佛置身于星球般的神秘世界中。球体的布局和数量经过精心设计，结合光影效果为空间增添了动感和魅力，使得整个空间充满了艺术与想象的氛围。
In response to the unique characteristics of the art district, the designer departs from the conventional design approach of typical tea stores. Instead, they perceive the space as an art exhibition and draw inspiration from polka dot art. Conceptualizing around stars, the universe, and Zen, the designer ingeniously incorporates more than 20 black glossy spherical objects throughout the space. The array of large black spherical objects unconsciously beckons people into the space, as if entering a mysterious world akin to planets. The careful arrangement and quantity of the spheres, combined with lighting effects, add dynamism and charm to the space, filling it with an atmosphere of artistry and imagination.



惠而浦之家-品牌体验中心
W House, Whirlpool Brand Experience Center
/
室内设计展厅类别-金奖
Gold Winner
Interior Design | Showroom / Exhibit




建筑的处理上选择了后退并与“天空之镜”雕塑装置融合的策略，从一层的品牌印象建立，到二层的生活场景体验和产品展示，设计师通过从建筑到室内空间一体化表达和层层递进的体验旅程由远及近的书写完整的品牌体验。
The architectural approach is to pull back the main building and at the same time integrate it with the ‘Mirror in the Sky’ sculpture. The designers have integrated the architecture and interior design to create an immersive brand experience from a distance to up close, from the brand impressions on the first floor to the life scenarios, experiences and product showcases on the second floor.



极氪中心-北京王府国际中心店
ZEEKR Center, Beijing Wangfu International Center
/
室内设计旗舰店类别-银奖
Silver Winner
Interior Design | Flagship Store

设计师从传统建筑汲取灵感，用过设计手法将在地文化融入空间设计中。对称的布局下的木顶红墙浓缩了京城的时光，在体验上又回归当下的时代精神与生活方式，我们致力于为到访这里的用户提供一个融合现代与传统文化的独特体验场所。
Inspired by traditional architecture, the designer integrates local culture into the spatial design through innovative techniques.Within the symmetrical layout, the amalgamation of a wooden ceiling and red walls encapsulates the historical essence of Beijing, portraying the city’s timeless moments. Simultaneously, it reflects the contemporary spirit and lifestyle of the present era. we aspire to provide visitors with an experience that effortlessly blends modern and traditional culture.

国际奖项协会 (IAA) 成立于 2015 年，是一个致力于表彰各行业专业卓越和杰出成就的全球性组织。作为MUSE 创意奖、MUSE 设计奖、Vega 数字奖、NYX 奖、NYX 游戏奖、TITAN 商业奖、TITAN 地产奖、伦敦设计奖、纽约产品设计奖等众多知名奖项的举办方，IAA 旨在通过适合行业的奖项平台，在全球范围内表彰、推广和鼓励各行各业的专业卓越表现。
Established in 2015, the International Awards Associate (IAA) is a global organization dedicated to recognizing professional excellence and outstanding achievements in various industries. As the organizer of a wide range of prestigious award programs such as the MUSE Creative Awards, MUSE Design Awards, Vega Digital Awards, NYX Awards, NYX Game Awards, TITAN Business Awards, TITAN Property Awards, London Design Awards, NY Product Design Awards, and many more, IAA aims to honor, promote, and encourage professional excellence, from industry to industry, internationally and domestically, through award platforms that are industry-appropriate.